What do you do when someone opts out?

Many professional women in my life have been asking the same question over the last couple of weeks:

What if someone unsubscribes from my list?

The tone of their questions is usually full of fear, like, “Oh my gosh. Some teeny percentage of my list of contacts has decided not to get info from me anymore!” Now I know we all treat each of our contacts with the utmost respect and love, and deliver seriously great service. We feel close to each one of our contacts, like our list is one big family. If one of our contacts opts out of our list, it’s like we’ve lost one of our own.

My good friend and mentor, Nancy Marmolejo over at Viva Visibility, blogged about this very issue a couple of weeks ago:  I Survived a List Purge (You Can Too).  This is what got me thinking about this topic.

Then, I started hearing from a whole bunch of women entrepreneurs:

“I had one person unsubscribe!”

“One of my contacts said they were not interested.”

“What do I do if someone opts out?”

Like Nancy, I say, “Let ‘em go!” Focus on those who have made the conscious decision to stay on your list. You will likely never really know why the one person left your list, so don’t waste energy on tracking them down, finding out why they left, and what you can do to get them back. Use that same energy to thank those who have decided to stay, or offer them some bonus piece of information, or just say hi.

I’d love to hear how you, and the professional women you know, feel when one of your contacts opts out. Do you take it personally? Or do you re-focus on the vast majority of your “family” that’s still at home?

Today is March 4th. Which is a homonym for March Forth! Let me make an argument for doing just that.

Awhile back I met a friend and colleague for lunch. We were going to continue a previous discussion about how we might work together. I thought I was so prepared. I had outlined a really cool workshop we could deliver together. Target audiences, key messages, logistics, the whole shebang.

She read it through, put down my masterpiece, and said, “That’s it?” I was crestfallen. This woman and I have literally been talking for years about how we could work together to empower women to change their world.

“That’s it?” I was crushed. “What do you mean?” I asked.

“This is good. But I was thinking we could create a whole program—not just a workshop.”

Anyone (or any fish) can think big!

Oh…she wanted more! She was thinking big; I was thinking small. We spent the next half hour brainstorming what a program might look like, and who our ideal clients would be. We were both excited about our prospects, and had clear next steps to research our market. We are now putting the finishing touches on our program description, and getting it ready to present to potential partners. And I’ve discovered that any program can be broken down into smaller workshops or other products, which doubles our revenue possibilities!

This experience really challenged me to look at my goals and objectives, and my plans for my life and my business. Was I thinking too small about everything? Possibly. But my brain was beginning to hurt. I couldn’t handle thinking bigger about every aspect of my business and my life. But I could deal with a little mind expansion in one area at a time. So, I’m focusing my efforts on this new program (more about this in future post), and on creating a few really powerful ways to work with professional women that fit easily into their lives, schedules and budgets.

Yes, thinking big created a bit more work on my end. But thinking big also created a lot more opportunities—not only for my clients to get mentoring and solutions that work for them, their budgets and their schedules—but for me too. More opportunities to work with women who want to transform their lives and their world by asking for (and getting) the money they deserve; more opportunities to diversify and expand my business. Everybody wins.

Is there an area of your life or your business that you’re thinking too small about?

Today is also National Grammar Day. One way to celebrate is by watching this…

You can't (and shouldn't) go it alone

Got your attention, didn’t I?

Of course you need money to support yourself (and anyone else who is depending on you). However you don’t need money to support your Self.

Many of us who ask for money on a regular basis can feel alone:  the solopreneur starting her company, the consultant wanting to grow her business, the nonprofit development director wanting to increase donations. Even I have days when I have not talked to another living being for eight hours. And that’s not good.

We all need support around us. The best kind of support doesn’t have a vested interest in keeping you where you are, but has a true desire to see you where you want to be. I was talking with a colleague this morning, and I offered to share a document I was working on. She sounded surprised that I would do such a thing, especially when we are in the same business. Isn’t that helping the competition?

Nope. It’s empowering others to be successful, and that’s what a true support system is all about. There are lots of ways you can gather support around you. Here are a few of my faves:

1. Identify the one (or more, if you’re lucky) place where you get unconditional love. It might be your mom’s house, or on the couch with your dog, or online with your best friend who lives hundreds of miles away. The key word here is unconditional. Toot your own horn once in a while, even if it’s just to say, “I got through the day without spilling coffee all over myself”.
2. Realize that workspace is important. Make sure your desk and/or office feels supportive. Are the colors annoying you? Is your chair uncomfortable? Do you need a better solution for storing papers? Your physical space should also give you unconditional love
3. Connect with others who are like you. Bounce ideas around, test marketing messages, celebrates successes, ask for advice. Some people call these mastermind groups, business-building clubs, or networking circles. The good news is that it doesn’t matter what you call it, and you don’t even have to do it in person. You can do it on Facebook, Yahoo! Groups, or Ning. Check out the How to Ask for Money Ning Network as an example.

Invest some time and effort in supporting your Self, and soon you’ll be asking for, and receiving, more than enough money to support yourself!

If you’ve found other ideas that have worked for you, post them in the comments section. We can build our own little support system right here…

Following our discussion of the words we use to ask for money…

Some of your discomfort around asking for money may come out of the words you’re using. Being less than direct can make you feel like you’re trying to put one over on the person on the other side of the table. You may also be afraid that the words you’re using make you sound (or feel) like a sleazy salesperson.

This fear may actually arise from a lack of self-confidence or self-esteem, and be exacerbated by your discomfort with the words you’re using. Belief in your own value, coupled with deep-down passion about what you’re asking for, allows your own light of confidence to shine through. A clear definition of the value you bring (or the value your organization provides, or the value of your start-up’s idea) is the critical anchor of your request for money.

This logo is a trademark of the National Football League

Let’s use a couple of Super Bowl ads to make this point:

Monster.com’s commercial showed that their service is so valuable they could even help a Beaver Violinist get a job.

Snickers showed their candy bar is valuable enough that it could turn a muddy, football-playing Betty White back into the young male “one of the guys”, and the tagline “You’re not you when you’re hungry” reinforced their message.

Now, if you had enough money to do your own ad, you probably wouldn’t be concerned about building your “ask-for-money” skills. For the rest of you…

Conquer the Fear of Appearing Sleazy by listing the major reason your business idea/cause/consulting practice is important to you. Use your own words–don’t try to take on someone else’s style or phrasing. If the language does not ring true for you, change it. The person on the other side of the table will always sense when you are uncomfortable, and it will make them uncomfortable as well.

Take the time now to get your major reason clear, in your own language, and in your own style. These will become the basis for all of your communications–web pages, social media, email newsletters, brochures, business plans, etc. Make yourself comfortable, and your audiences will be comfortable too.

Now, those of you that know me well may have read the title of this post with a New Yawk accent, and a slightly obnoxious attitude. Like, “Whaddya askin’ for?” And expecting it to be followed closely by, “Who wants to know?” You would be wrong.

I simply mean to get you to think about exactly what you are asking for. Especially when you’re asking for money.

Don't you really want to ask for this?

There are lots of words for money. Here in the US, we sometimes call it “moolah”, “Benjamins”, “bucks”, and “greenbacks”. We also know that when we hear those words, the speaker is referring to a pile of paper legal tender. Too often, we are way less clear when we are actually asking for some of the stuff.

We ask for “support”. We ask for “resources”. We ask for “assistance”. If we’re being slightly less nebulous, we ask for “funding”. Or we ask for “investment”. When was the last time you actually used the word “money” when you were asking for money?

Much of this obliqueness (is that even a word?) comes from our fears and discomfort around money. We’re not supposed to talk about money. We’re not supposed to ask other people about their money. We’re not supposed to volunteer how much money we make or have in our bank accounts. Why do we have these fears? Too many hypotheses to put into this post. Suffice it to say that most of us have some fear or discomfort around talking about money.

Well, here’s a new hypothesis for you. How about asking for exactly what you want?

I just heard all of you gasp.

What, you don’t want to ask that investor to actually write a check? You don’t want to tell the potential donor you need her to give you money? You’re uncomfortable asking a client to pay you dollars commensurate with the value you provide?

How do you feel when you think you're asking for money, and you get stuff like this?

Look at the flip side. Should you be frustrated when the investor wants to trade stock in her company for stock in yours? Would you happy if the potential donor gave you her nasty old office furniture instead of cash? Does your work suffer if you’re secretly thinking, “they aren’t paying me enough”?

Be clear about what you want. It makes it much easier for people to give it to you.

If you’re still uncomfortable using words like money, cash, dollars, income, revenue and profit, you might want to check out my special report: 10 Biggest Fears Professional Women Have Around Asking for Money…and How to Conquer Them! You can get it by filling out the form on the right.

Or, get yourself the newly-released How to Ask for Money Quickstart Program. Three powerful tools to help you overcome your fears, embrace your leadership qualities and ask for—and get—the money you deserve.

As much as it may pain me to admit it here, I watch “American Idol“. I enjoy living vicariously through the candidates (the ones who get through to Hollywood, of course!), and listening to the comments from the judges. Every so often there is a great nugget that can be used by the vast majority of us who will never be in the Top 12 (or 14, or 150…).

Last night, two such nuggets came from my (usually) least favorite judge, Kara DioGuardi. First, she was commenting on the former-Barney-kid-turned-dominatrix who sang an En Vogue song, Erica Rhodes. What she liked about the performance was that this woman was completely and totally herself. Erica fully embraced and embodied her desire to be viewed as a true grown-up, not just a grown-up Barney kid. Oh yeah, and she could sing. The point is, the skill took a back seat the fact that Erica fully believed in herself.

Kara’s second important statement of the evening was directed at Christian Spear. This 16-year-old is an 8-year cancer survivor, who blew through Etta James’s, “All I Could Do Was Cry”. After the other members of the judging panel sang the praises of Christian’s skill, Kara said (something like), “You performed utterly without fear. Your confidence is amazing in a person of your age.”

Erica and Christian had less than a minute to get their points across to the judging panel. If Kara can pick up on their inner confidence (and, presumably, other contestants’ lack of confidence) in that short a time, don’t you think that your prospects can get the same vibe from you? The point?

Skills are noticed second to confidence level and the performer’s belief in herself. Does your belief in yourself match up to your skills?

Are you a woman struggling with…

• Running out of money for your startup?
• Possibly cutting salaries at your nonprofit?
• Asking the right price for your consulting services?

Asking for money is not just about the words you use. You can download tons of sales scripts off the Internet, and you still might not be successful. Over the ten years I’ve been working with women leaders, sooner or later the same issues come up around asking for money:

• Am I (or my organization) really worth that much money?
• How do I know the right amount to ask for?
• What do I do if the prospect says no?

Do I know what I’m talking about? You betcha. I’ve raised over $26M dollars for startups and nonprofit organizations. I’ve dealt with all of these issues and more. I often wonder how much more I could have done, and how much money I left on the table, if I had tackled these issues earlier in my career.

How do I know I’ve overcome these challenges?

I raised over $3M for a nonprofit organization last year, during the worst economic crisis since the Great Depression.

Now I’m sharing my expertise and mentoring with women who need to successfully ask for money…right now!