Apologies for not posting in a while. I’ve been trying to pull my head out of the morass of “gurus” Facebooking, blogging and tweeting about their latest free call or telesummit or live event or ebook or whatever, and really, seriously think about what would make my clients (and potential clients) excited enough to invest in themselves.
Research shows that Apple devotees are no different from those committed to a formal religion.
Then, my Mastermind pal Linda Miller-Zellner posted a link to an article in Fast Company: “Invincible Apple: 10 Lessons from the Coolest Company Anywhere”. Check out Lesson #8: Turn Feedback into Inspiration. Inspiration is the key word. Gather feedback, of course, but do not simply deliver what clients say they want. Use that feedback to inspire you to deliver something they didn’t know they needed.
What do I take away from that advice? Do not limit yourself to providing only what your clients say they want, or what “gurus” say you should provide. Pay very special attention to what your clients tell you they want. Then, spend a little extra effort to deliver something inspirational. And when was the last time you were truly inspired by an ebook, telesummit, program, blueprint or system?
I don’t claim to have this nailed myself. I have made available my share of ebooks and programs. I remain frustrated with the lack of inspiration I’m creating for my clients, and the lack of inspiration I’m getting from my work. Is it a risk to put all of this in writing? I think so. But no risk, no reward, right?
